How to burn out ... and take life into your own hands

Aljoša Bagola, one of the most recognized and most awarded Slovenian advertising creative directors, an excellent storyteller, popular lecturer and columnist, brings a sincere confession about dealing with burnout with his book How to Burn Out. With lucid turns of thought and brilliant wordplay, he masterfully takes us through inspiring life stories, shocking realizations, unexpected insights and unusual reflections on how to effectively deal with the frenzy of the modern world and, despite everything, find a hint of comfort, calm and optimism in it.

"That's why we don't bother too much with greatness. That's why we don't bother too much with our legacy, that's why we don't travel with too much baggage, that's why we don't give in to unnecessary suffering. The meaning of life is not in what you leave behind, but in what life leaves in you." - Aljoša Bagola

"Anxiety and stress are just our biotechnologies, so to speak, allies that communicate that our relationship with ourselves and the world is currently lame. That's why we shouldn't fight them directly, but by changing the causes of their occurrence. That's why, as the famous saying goes, let's not kill the enemy. It only brings an important message." - Aljoša Bagola in an interview for Cosmopolitan

"Burnout cruelly robs you of that joy. But it's actually a kind of radical diet of nature, to remove from your system everything that's bothering you, and that's mostly the stress we create for ourselves because of the illusion that we can be constantly available and constantly committed to efficiency and imposed goals." - Aljoša Bagola in an interview for Playboy

MEDIA ABOUT THE BOOK:

"The purpose of the book is not to teach, preach or warn. After all, it was created as a kind of my public meditation, a public self-examination in my columns. Of course, it is also inspired by my findings in psychotherapy after burnout, which encouraged me to talk about it." - Aljoša Bagola in an interview for Liza & Maja magazine

"Bagola wrote the book How to Burn Out and Take Life into Your Own Hands, in which he described his experience with burnout. In it, he advises us not to bother with greatness and our legacy and not to surrender to unnecessary suffering." - Alenka Kotar, Dnevnik

"Bagola says burnout came into his life to transform him, not defeat him." - Nedelo

"He followed his feelings and revealed himself to his readers to the point that, through an intimate perspective, he admitted to them, among other things, how he had been thinking until a year ago, what patterns had driven him through life, and what stressors had most likely contributed to him finally taking six months to himself. He held up a mirror to himself and learned a lot about himself." - Ana Cukjati, Primorske novice

"Talking about burnout so openly is difficult, especially for someone who people consider to be all-around successful and even a little self-absorbed." - Meta Černoga, Nedeljski dnevnik

"Although we don't learn anything revolutionary new in the book, it gathers simple truths about the author, and at the same time about all of us, and our responses to the world around us, into a whole, arranges and brings them closer to us in the manner of the emperor's new clothes, as he tackles them honestly and directly. What is also appealing is that Bagola knows how to use words, that he is broad and well-rounded. And of course, he is loyal to the marketing approach, which is clear and concise." - Mojca Matoz, Delavska enotnost

"Burnout has long ceased to be a problem of overworked individuals, but a systemic epidemic, which, as Bagola writes, "is being spread like mushrooms by values ​​entrenched in extreme individualism, an upside-down perception of oneself, society, the state, and the values ​​of modern life." - Zvezdana Bercko, Večer

"Aljoša Bagola, who has become one of the most recognizable names in Slovenian advertising in 20 years of work, was recently declared the best creative director of the decade by the profession, and his book How to Burn Out, written from personal experience, has been at the top of the best-selling book charts for several months now, and will soon be translated into Croatian and another foreign language." - Urša Izgoršek, Nedelo

"Because of his ambitious creativity, he was called an advertising guru. But as a workaholic, he slipped into burnout. It took him a while to finally start listening to the inner voice that whispered to him that it was time to look in a new direction." - Nataša Furman, Faces – Avenija