I Feel Slovenia is the national brand that proudly represents Slovenia. This brand brings together all the elements of Slovenian identity that cannot be easily depicted in an image, but must be felt and experienced through words, sounds, colors, touches, actions, and above all through personal experiences.
The brand name is to showcase Slovenia in the domestic and international environment, combining everything that is good in Slovenia and reflecting its origin. The national brand emphasizes Slovenian heritage and the uniqueness of Slovenia as a sustainable green destination, while also highlighting economic successes, sports achievements, cultural values, and other unique characteristics that make Slovenia so special.